Branding
Building a brand starts with consumer insights, marketplace analysis, a solid differentiated positioning—but mostly, a "WHY". I've been lucky to have worked alongside smart strategic partners to define and shape brand expression and develop brand content that connects.
LEADERSHIP
Seasoned creative leader, inspirational mentor and creative professional coach. Comfortable pitching ideas with the big guys, and leaning back to let the team grow. Expert at balancing client-creative collaboration while delivering results.
ART DIRECTION
Keen eye for composition, textures, colors and a love of photography and design. From mood boards, to sketches, to editorial concept work, art direction is a core capability and true passion. Industry experience includes beauty, gourmet foods, floral, gifting, hospitality, board sports and consumer goods.